ADOBE INC. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-K)

The following discussion should be read in conjunction with our Consolidated
Financial Statements and Notes thereto. Discussion regarding our financial
condition and results of operations for fiscal 2021 as compared to fiscal 2020
is included in Item 7 of our Annual Report on Form 10-K for the fiscal year
ended December 3, 2021, filed with the SEC on January 21, 2022.

                   CRITICAL ACCOUNTING POLICIES AND ESTIMATES

In preparing our Consolidated Financial Statements in accordance with GAAP and
pursuant to the rules and regulations of the SEC, we make assumptions, judgments
and estimates that affect the reported amounts of assets, liabilities, revenue
and expenses, and related disclosures of contingent assets and liabilities. We
base our assumptions, judgments and estimates on historical experience and
various other factors that we believe to be reasonable under the circumstances.
Actual results could differ materially from these estimates under different
assumptions or conditions. We evaluate our assumptions, judgments and estimates
on a regular basis. We also discuss our critical accounting policies and
estimates with the Audit Committee of the Board of Directors.

We believe that the assumptions, judgments and estimates involved in the
accounting for revenue recognition, business combinations and income taxes have
the greatest potential impact on our Consolidated Financial Statements. These
areas are key components of our results of operations and are based on complex
rules requiring us to make judgments and estimates, and consequently, we
consider these to be our critical accounting policies. Historically, our
assumptions, judgments and estimates relative to our critical accounting
policies have not differed materially from actual results.

Revenue Recognition


Our contracts with customers may include multiple goods and services. For
example, some of our offerings include both on-premise and/or on-device software
licenses and cloud services. Determining whether the software licenses and the
cloud services are distinct from each other, and therefore performance
obligations to be accounted for separately, or not distinct from each other, and
therefore part of a single performance obligation, may require significant
judgment. We have concluded that the on-premise/on-device software licenses and
cloud services provided in our Creative Cloud and Document Cloud subscription
offerings are not distinct from each other such that revenue from each offering
should be recognized ratably over the subscription period for which the cloud
services are provided. In reaching this conclusion, we considered the nature of
our promise to Creative Cloud and Document Cloud customers, which is to provide
a complete end-to-end creative design or document workflow solution that
operates seamlessly across multiple devices and teams. We fulfill this promise
by providing access to a solution that integrates cloud-based and
on-premise/on-device features that, together through their integration, provide
functionalities, utility and workflow efficiencies that could not be obtained
from either the on-premise/on-device software or cloud services on their own.

Cloud-based features that are integral to our Creative Cloud and Document Cloud
offerings and that work together with the on-premise/on-device software include,
but are not limited to: Creative Cloud Libraries, which enable customers to
access their work, settings, preferences and other assets seamlessly across
desktop and mobile devices and collaborate across teams in real time; shared
reviews which enable simultaneous editing and commenting of digital assets
across desktop, mobile and web; automatic cloud rendering of a design which
enables it to be worked on in multiple mediums; and Sensei, Adobe's cloud-hosted
artificial intelligence and machine learning framework, which enables features
such as automated photo-editing, photograph content-awareness, natural language
processing, optical character recognition and automated document tagging.

Business Combinations


We allocate the purchase price of acquired companies to tangible and intangible
assets acquired and liabilities assumed based upon their estimated fair values
at the acquisition date. The purchase price allocation process requires
management to make significant estimates and assumptions with respect to
intangible assets and deferred revenue obligations. Although we believe the
assumptions and estimates we have made are reasonable, they are based in part on
historical experience, market conditions and information obtained from
management of the acquired companies and are inherently uncertain. Examples of
critical estimates in valuing certain of the intangible assets we have acquired
or may acquire in the future include but are not limited to:

•future expected cash flows from software license sales, subscriptions, support
agreements, consulting contracts and acquired developed technologies and
patents;

•expected costs to develop acquired technologies and patents internally into
commercially viable products;

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•historical and expected customer attrition rates and anticipated growth in
revenue from acquired customers;


•the acquired company's trade name and trademarks as well as assumptions about
the period of time the acquired trade name and trademarks will continue to be
used in the combined company's product portfolio;

•the expected use of the acquired assets; and

•discount rates.

In connection with the purchase price allocations for our acquisitions, we
estimate the fair value of the deferred revenue obligations assumed. The
estimated fair value of these obligations is determined utilizing a cost
build-up approach. The cost build-up approach determines fair value by
estimating the costs related to fulfilling the obligations plus a normal profit
margin.

Unanticipated events and circumstances may occur which may affect the accuracy
or validity of such assumptions, estimates or actual results.

Accounting for Income Taxes


We use the asset and liability method of accounting for income taxes. Under this
method, income tax expense is recognized for the amount of taxes payable or
refundable for the current year. In addition, deferred tax assets and
liabilities are recognized for the expected future tax consequences of temporary
differences between the financial reporting and tax bases of assets and
liabilities, and for operating loss and tax credit carryforwards. Significant
judgment is required in determining our current provision for income taxes and
deferred tax assets or liabilities. We record a valuation allowance to reduce
deferred tax assets to an amount for which realization is more likely than not.

Our assumptions, judgments and estimates relative to the current provision for
income taxes take into account our interpretation and application of current tax
laws and possible outcomes of current and future examinations conducted by
domestic and foreign tax authorities. We have established reserves for income
taxes to address potential exposures involving tax positions that could be
challenged by tax authorities. We regularly assess the likelihood of outcomes
resulting from these examinations to determine the adequacy of our provision for
income taxes and associated reserves. To the extent that the final determination
of any of these examinations is different from the amounts recorded, such
differences will affect the provision for income taxes and the effective tax
rate in the period in which such determination is made.

Recent Accounting Pronouncements

See Note 1 of our Notes to Consolidated Financial Statements for information
regarding recent accounting pronouncements that are of significance, or
potential significance to us.

                                  ACQUISITIONS

In the fourth quarter of fiscal 2021, we completed the acquisition of Frame.io,
a privately held company that provides a cloud-based video collaboration
platform, for approximately $1.24 billion and we began integrating Frame.io into
our Digital Media reportable segment. In the first quarter of fiscal 2021, we
completed the acquisition of Workfront, a privately held company that provides a
workflow platform, for approximately $1.52 billion in cash consideration and we
began integrating Workfront into our Digital Experience reportable segment.

See Note 3 of our Notes to Consolidated Financial Statements for further
information regarding these acquisitions.

                             RESULTS OF OPERATIONS

Overview of 2022


For our fiscal 2022, we experienced strong demand across our Digital Media and
Digital Experience offerings, driven by the ongoing shift towards a
digital-first world. As we execute on our long-term growth initiatives, we have
continued to experience growth in software-based subscription revenue across our
portfolio of offerings.

Digital Media

In our Digital Media segment, we are a market leader with Creative Cloud, our
subscription-based offering which provides desktop tools, mobile apps and
cloud-based services for designing, creating and publishing rich content and
immersive 3D experiences. Starting in December 2021, Creative Cloud includes
Adobe Express, a web and mobile application designed to enable a broad spectrum
of users, including novice content creators, communicators and creative
professionals, to create, edit and customize content quickly and easily with
content-first, task-based solutions. Creative Cloud delivers value with deep,
cross-product integration, frequent product updates and feature enhancements,
cloud-enabled services including storage and

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syncing of files across users' devices, machine learning and artificial
intelligence, access to marketplace, social and community-based features with
our Adobe Stock and Behance services, app creation capabilities, tools which
assist with enterprise deployments and team collaboration, and affordable
pricing for cost-sensitive customers.

We offer Creative Cloud for individuals, students, teams and enterprises. We
expect Creative Cloud will drive sustained long-term revenue growth through a
continued expansion of our customer base by attracting new users with new
features and products like Adobe Express that make creative tools accessible to
first-time creators and communicators, and delivering new features and
technologies to existing customers with our latest releases such as share for
review. We have also built out a marketplace for Creative Cloud subscribers to
enable the delivery and purchase of stock content in our Adobe Stock service.
Overall, our strategy with Creative Cloud is designed to enable us to increase
our revenue with users, attract more new customers, and grow our recurring and
predictable revenue stream that is recognized ratably.

We continue to implement strategies that are designed to accelerate awareness,
consideration and purchase of subscriptions to our Creative Cloud offerings.
These strategies include increasing the value Creative Cloud users receive, such
as offering new desktop, web and mobile applications, as well as targeted
promotions and offers that attract past customers and potential users to
experience and ultimately subscribe to Creative Cloud. Because of the shift
towards Creative Cloud subscriptions and Enterprise Term License Agreements
("ETLAs"), revenue from perpetual licensing of our Creative products has been
immaterial to our business.

We are also a market leader with our Document Cloud offerings built around our
Adobe Acrobat family of products, with a set of integrated mobile apps and
cloud-based document services which enable users to create, review, approve,
sign and track documents regardless of platform or application source type.
Document Cloud, which enhances the way people manage critical documents at home,
in the office and across devices, includes Adobe Acrobat, Adobe Acrobat Sign and
Adobe Scan. Adobe Acrobat is offered both through subscription and perpetual
licenses.

As part of our Creative Cloud and Document Cloud strategies, we utilize a
data-driven operating model ("DDOM") and our Adobe Experience Cloud solutions to
raise awareness of our products, drive new customer acquisition, engagement and
retention, and optimize customer journeys, and it continues to contribute strong
growth in the business.

Annualized Recurring Revenue ("ARR") is currently the key performance metric our
management uses to assess the health and trajectory of our overall Digital Media
segment. ARR should be viewed independently of revenue, deferred revenue and
remaining performance obligations as ARR is a performance metric and is not
intended to be combined with any of these items. We adjust our reported ARR on
an annual basis to reflect any exchange rate changes. Our reported ARR results
in the current fiscal year are based on currency rates set at the beginning of
the year and held constant throughout the year for measurement purposes. We
calculate ARR as follows:

                          Annual Value of Creative Cloud Subscriptions and Services
     Creative ARR                                     +
                                     Annual Creative ETLA Contract Value
                          Annual Value of Document Cloud Subscriptions and Services
  Document Cloud ARR                                  +
                                  Annual Document Cloud ETLA Contract Value
                                                Creative ARR
  Digital Media ARR                                   +
                                             Document Cloud ARR


In March 2022, in response to the Russia-Ukraine war, we announced a halt of all
new sales of our products and services in Russia and Belarus. As a result, we
reduced our Digital Media ARR balance by $75 million, which represented our
Digital Media ARR for existing business in Russia and Belarus. While we
continued to provide Digital Media services in Ukraine, we also reduced our
Digital Media ARR balance by an additional $12 million, which represented our
Digital Media business in Ukraine. This resulted in a total ARR reduction of $87
million taken at the beginning of the second quarter of fiscal 2022.

Creative ARR exiting fiscal 2022 was $11.60 billion, up from $10.22 billion at
the end of fiscal 2021. Document Cloud ARR exiting fiscal 2022 was $2.37
billion, up from $1.93 billion at the end of fiscal 2021. Total Digital Media
ARR grew to $13.97 billion at the end of fiscal 2022, up from $12.15 billion at
the end of fiscal 2021. Revaluing our ending ARR for fiscal 2022 using currency
rates at the beginning of fiscal 2023, our Digital Media ARR at the end of
fiscal 2022 would be $13.26 billion or approximately $712 million lower than the
ARR reported above.

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Our success in driving growth in ARR has positively affected our revenue growth.
Creative revenue in fiscal 2022 was $10.46 billion, up from $9.55 billion in
fiscal 2021 and representing 10% year-over-year growth. Document Cloud revenue
in fiscal 2022 was $2.38 billion, up from $1.97 billion in fiscal 2021 and
representing 21% year-over-year growth. Total Digital Media segment revenue grew
to $12.84 billion in fiscal 2022, up from $11.52 billion in fiscal 2021 and
representing 11% year-over-year growth driven by strong net new user growth.

Digital Experience


We are a market leader in the fast-growing category addressed by our Digital
Experience segment. The Adobe Experience Cloud applications, services and
platform are designed to manage customer journeys, enable personalized
experiences at scale and deliver intelligence for businesses of any size in any
industry. Our differentiation and competitive advantage are strengthened by our
ability to use the Adobe Experience Platform to integrate our comprehensive set
of solutions.

Adobe Experience Cloud delivers solutions for our customers across the following
strategic growth pillars:


•Data insights and audiences. Our solutions, including Adobe Analytics, Adobe
Experience Platform, Customer Journey Analytics, Adobe Audience Manager and our
Real-time Customer Data Platform, deliver robust customer profiles and
AI-powered analytics across the customer journey to provide timely, relevant
experiences across platforms.

•Content and commerce. Our solutions help customers manage, deliver and optimize
content delivery through Adobe Experience Manager, and enable shopping
experiences that scale from mid-market to enterprise businesses with Adobe
Commerce.

•Customer journeys. Our solutions help businesses manage, test, target,
personalize and orchestrate campaigns and customer journeys across B2E use
cases, including through Marketo Engage, Adobe Campaign, Adobe Target and
Journey Optimizer.

•Marketing workflow. We offer Adobe Workfront, a work management platform
directed toward marketers to orchestrate campaign workflows.


In addition to chief marketing officers, chief revenue officers and digital
marketers, users of our Digital Experience solutions include advertisers,
campaign managers, publishers, data analysts, content managers, social
marketers, marketing executives and information management and technology
executives. These customers often are involved in workflows that utilize other
Adobe products, such as our Digital Media offerings. By combining the creativity
of our Digital Media business with the science of our Digital Experience
business, we help our customers to more efficiently and effectively make,
manage, measure and monetize their content across every channel with an
end-to-end workflow and feedback loop.

We utilize a direct sales force to market and license our Digital Experience
solutions, as well as an extensive ecosystem of partners, including marketing
agencies, systems integrators and independent software vendors that help license
and deploy our solutions to their customers. We have made significant
investments to broaden the scale and size of all of these routes to market, and
our recent financial results reflect the success of these investments.

Digital Experience revenue was $4.42 billion in fiscal 2022, up from $3.87
billion in fiscal 2021 which represents 14% year-over-year growth. Driving this
increase was the increase in subscription revenue across our offerings which
grew to $3.88 billion in fiscal 2022 from $3.38 billion in fiscal 2021,
representing 15% year-over-year growth.

Macroeconomic Conditions


As a corporation with an extensive global footprint, we are subject to risks and
exposures from foreign currency exchange rate fluctuations caused by significant
events with macroeconomic impacts, including, but not limited to, the
Russia-Ukraine war, COVID-19 pandemic and actions taken by central banks to
counter inflation. We continuously monitor the direct and indirect impacts of
these circumstances on our business and financial results, as well as the
overall global economy and geopolitical landscape. Foreign currency exchange
rate fluctuations have negatively impacted our revenue and earnings during
fiscal 2022, and are expected to continue to negatively impact our financial
results in fiscal 2023.

While our revenue and earnings are relatively predictable as a result of our
subscription-based business model, the broader implications of these
macroeconomic events on our business, results of operations and overall
financial position, particularly in the long term, remain uncertain.   See the
section titled "Risk Factors" in Part I, Item 1A of this report for further
discussion of the possible impact of these macroeconomic issues on our
business.

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Financial Performance Summary for Fiscal 2022


•Total Digital Media ARR of approximately $13.97 billion as of December 2, 2022
increased by $1.82 billion, or 15%, from $12.15 billion as of December 3, 2021.
The change in our Digital Media ARR was primarily due to new user adoption of
our Creative Cloud and Document Cloud offerings, partially offset by an $87
million ARR reduction taken in March 2022 in response to the Russia-Ukraine war.

•Creative revenue of $10.46 billion increased by $913 million, or 10%, during
fiscal 2022, from $9.55 billion in fiscal 2021. Document Cloud revenue of $2.38
billion increased by $409 million, or 21%, during fiscal 2022, from $1.97
billion in fiscal 2021. The increases were primarily due to subscription revenue
growth associated with our Creative Cloud and Document Cloud offerings.

•Digital Experience revenue of $4.42 billion increased by $555 million, or 14%,
during fiscal 2022, from $3.87 billion in fiscal 2021. The increase was
primarily due to subscription revenue growth across our offerings.


•Remaining performance obligations of $15.19 billion as of December 2, 2022
increased by $1.20 billion, or 9%, from $13.99 billion as of December 3, 2021,
primarily due to new contracts and renewals for our Digital Media and Digital
Experience offerings, partially offset by the impact of foreign currency
exchange rate fluctuations.

•Cost of revenue of $2.17 billion increased by $300 million, or 16%, during
fiscal 2022, from $1.87 billion in fiscal 2021 primarily due to increases in
hosting services and data center costs, as well as increases in base and
incentive compensation and related benefits costs.

•Operating expenses of $9.34 billion increased by $1.23 billion, or 15%, during
fiscal 2022, from $8.12 billion in fiscal 2021 primarily due to increases in
base and incentive compensation and related benefits costs, as well as increased
marketing spend.

•Cash flows from operations of $7.84 billion during fiscal 2022 increased by
$608 million, or 8%, from $7.23 billion in fiscal 2021 primarily due to higher
net income after adjustment for non-cash items.

Revenue


Revenue for fiscal 2021 benefited from an extra week in the first quarter of
fiscal 2021 due to our 52/53 week financial calendar whereby fiscal 2021 was a
53-week year compared with fiscal 2022 and 2020 which were 52-week years.

                                                                               % Change
(dollars in millions)               2022           2021           2020         2022-2021
Subscription                     $ 16,388       $ 14,573       $ 11,626             12  %
Percentage of total revenue            93  %          92  %          90  %
Product                               532            555            507             (4) %
Percentage of total revenue             3  %           4  %           4  %
Services and other                    686            657            735              4  %
Percentage of total revenue             4  %           4  %           6  %
Total revenue                    $ 17,606       $ 15,785       $ 12,868             12  %


Subscription

Our subscription revenue is comprised primarily of fees we charge for our
subscription and hosted service offerings, and related support, including
Creative Cloud and certain of our Adobe Experience Cloud and Document Cloud
services. We primarily recognize subscription revenue ratably over the term of
agreements with our customers, beginning with commencement of service.
Subscription revenue related to certain offerings, where fees are based on a
number of transactions and invoicing is aligned to the pattern of performance,
customer benefit and consumption, are recognized on a usage basis.

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We have the following reportable segments: Digital Media, Digital Experience,
and Publishing and Advertising. Subscription revenue by reportable segment for
fiscal 2022, 2021 and 2020 is as follows:
                                                                                      % Change
          (dollars in millions)               2022          2021          2020        2022-2021
          Digital Media                    $ 12,385      $ 11,048      $  8,813            12  %
          Digital Experience                  3,880         3,379         2,660            15  %
          Publishing and Advertising            123           146           153           (16) %
          Total subscription revenue       $ 16,388      $ 14,573      $ 11,626            12  %


Product

Our product revenue is comprised primarily of fees related to licenses for
on-premise software purchased on a perpetual basis, for a fixed period of time
or based on usage for certain of our OEM and royalty agreements. We primarily
recognize product revenue at the point in time the software is available to the
customer, provided all other revenue recognition criteria are met.

Services and Other


Our services and other revenue is comprised primarily of fees related to
consulting, training, maintenance and support for certain on-premise licenses
that are recognized at a point in time and our advertising offerings. We
typically sell our consulting contracts on a time-and-materials or fixed-fee
basis. These revenues are recognized as the services are performed for
time-and-materials contracts and on a relative performance basis for fixed-fee
contracts. Training revenues are recognized as the services are performed. Our
maintenance and support offerings, which entitle customers, partners and
developers to receive desktop product upgrades and enhancements or technical
support, depending on the offering, are generally recognized ratably over the
term of the arrangement. Transaction-based advertising revenue is recognized on
a usage basis as we satisfy the performance obligations to our customers.

Segments

In fiscal 2022, we categorized our products into the following reportable
segments:


•Digital Media-Our Digital Media segment provides products, services and
solutions that enable individuals, teams and enterprises to create, publish and
promote their content anywhere and accelerate their productivity by modernizing
how they view, share, engage with and collaborate on documents and creative
content. Our customers include creative professionals, including photographers,
video editors, graphic and experience designers and game developers,
communicators, including content creators, students, marketers and knowledge
workers, and consumers.

•Digital Experience-Our Digital Experience segment provides an integrated
platform and set of applications and services that enable brands and businesses
to create, manage, execute, measure, monetize and optimize customer experiences
that span from analytics to commerce. Our customers include marketers,
advertisers, agencies, publishers, merchandisers, merchants, web analysts, data
scientists, developers and executives across the C-suite.

•Publishing and Advertising-Our Publishing and Advertising segment contains
legacy products and services that address diverse market opportunities,
including eLearning solutions, technical document publishing, web conferencing,
document and forms platform, web application development, high-end printing and
our Adobe Advertising Cloud offerings.

Segment Information

                                                                               % Change
(dollars in millions)               2022           2021           2020         2022-2021
Digital Media                    $ 12,842       $ 11,520       $  9,233             11  %
Percentage of total revenue            73  %          73  %          72  %
Digital Experience                  4,422          3,867          3,125             14  %
Percentage of total revenue            25  %          24  %          24  %
Publishing and Advertising            342            398            510            (14) %
Percentage of total revenue             2  %           3  %           4  %
Total revenue                    $ 17,606       $ 15,785       $ 12,868             12  %


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Digital Media

Revenue by major offerings in our Digital Media reportable segment for fiscal
2022, 2021 and 2020 were as follows:

                                                                           % Change
(dollars in millions)               2022          2021         2020        2022-2021
Creative Cloud                   $ 10,459      $  9,546      $ 7,736            10  %
Document Cloud                      2,383         1,974        1,497            21  %
Total Digital Media revenue      $ 12,842      $ 11,520      $ 9,233            11  %


Revenue from Digital Media increased $1.32 billion during fiscal 2022 as
compared to fiscal 2021, driven by increases in revenue associated with our
Creative and Document Cloud subscription offerings due to continued demand amid
an increasingly digital environment and strong customer acquisition and
engagement, partially offset by the impact of foreign currency exchange rate
fluctuations.

Digital Experience

Revenue from Digital Experience increased $555 million during fiscal 2022 as
compared to fiscal 2021 primarily due to net new additions across our
subscription offerings, partially offset by the impact of foreign currency
exchange rate fluctuations.

Geographical Information

                                                                               % Change
(dollars in millions)               2022           2021           2020         2022-2021
Americas                         $ 10,251       $  8,996       $  7,454             14  %
Percentage of total revenue            58  %          57  %          58  %
EMEA                                4,593          4,252          3,400              8  %
Percentage of total revenue            26  %          27  %          26  %
APAC                                2,762          2,537          2,014              9  %
Percentage of total revenue            16  %          16  %          16  %
Total revenue                    $ 17,606       $ 15,785       $ 12,868             12  %

Overall revenue during fiscal 2022 increased in all geographic regions as
compared to fiscal 2021 primarily due to increases in Digital Media revenue and,
to a lesser extent, increases in Digital Experience revenue. Within each
geographic region, the fluctuations in revenue by reportable segment were
attributable to the factors noted in the segment information above.


Included in the overall change in revenue for fiscal 2022 as compared to fiscal
2021 were impacts associated with foreign currency which were mitigated in part
by our foreign currency hedging program. During fiscal 2022, the U.S. Dollar
primarily strengthened against EMEA and APAC foreign currencies as compared to
fiscal 2021, which decreased revenue in U.S. Dollar equivalents by approximately
$486 million. During fiscal 2022, the foreign currency impacts to revenue were
offset in part by net hedging gains from our cash flow hedging program of $176
million.

See Note 2 of our Notes to Consolidated Financial Statements for additional
details of revenue by geography.

Cost of Revenue

                                                                            % Change
(dollars in millions)               2022          2021          2020        2022-2021
Subscription                     $ 1,646       $ 1,374       $ 1,108             20  %
Percentage of total revenue            9  %          9  %          9  %
Product                               35            41            36            (15) %
Percentage of total revenue               *             *             *
Services and other                   484           450           578              8  %
Percentage of total revenue            3  %          3  %          4  %
Total cost of revenue            $ 2,165       $ 1,865       $ 1,722             16  %

_________________________________________

(*) Percentage is less than 1%

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Subscription


Cost of subscription revenue consists of third-party hosting services and data
center costs, including expenses related to operating our network
infrastructure. Cost of subscription revenue also includes compensation costs
associated with network operations, implementation, account management and
technical support personnel, royalty fees, software costs and amortization of
certain intangible assets.

Cost of subscription revenue increased due to the following:

                                                           Components of
                                                             % Change
                                                             2022-2021
           Hosting services and data center costs                    9  %
           Amortization of intangibles                               4
           Base compensation and related benefits                    3
           Incentive compensation, cash and stock-based              1
           Royalty costs                                             2

           Various individually insignificant items                  1
           Total change                                             20  %


Product

Cost of product revenue is primarily comprised of third-party royalties,
localization costs and the costs associated with the manufacturing of our
products.

Services and Other


Cost of services and other revenue is primarily comprised of compensation and
contracted costs incurred to provide consulting services, training and product
support, and hosting services and data center costs. Cost of services and other
also includes media costs related to impressions purchased from third-party ad
inventory sources for our transaction-based Adobe Advertising Cloud offerings.

Cost of services and other revenue increased during fiscal 2022 as compared to
fiscal 2021 primarily due to increases in compensation costs and professional
fees.

Operating Expenses

                                                                            % Change
(dollars in millions)               2022          2021          2020        2022-2021
Research and development         $ 2,987       $ 2,540       $ 2,188             18  %
Percentage of total revenue           17  %         16  %         17  %
Sales and marketing                4,968         4,321         3,591             15  %
Percentage of total revenue           28  %         27  %         28  %
General and administrative         1,219         1,085           968             12  %
Percentage of total revenue            7  %          7  %          8  %

Amortization of intangibles          169           172           162             (2) %
Percentage of total revenue            1  %          1  %          1  %
Total operating expenses         $ 9,343       $ 8,118       $ 6,909             15  %


Research and Development

Research and development expenses consist primarily of compensation and
contracted costs associated with software development, third-party hosting
services and data center costs, related facilities costs and expenses associated
with computer equipment and software used in development activities.

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Research and development expenses increased due to the following:

                                                Components of
                                                  % Change
                                                  2022-2021
Incentive compensation, cash and stock-based              7  %
Base compensation and related benefits                    7
Professional and consulting fees                          2
Various individually insignificant items                  2

Total change                                             18  %


We believe that investments in research and development, including the
recruiting and hiring of software developers, are critical to remain competitive
in the marketplace and are directly related to continued timely development of
new and enhanced offerings and solutions. We will continue to focus on long-term
opportunities available in our end markets and make significant investments in
the development of our subscription and service offerings, applications and
tools.

Sales and Marketing


Sales and marketing expenses consist primarily of compensation costs,
amortization of contract acquisition costs, including sales commissions, travel
expenses and related facilities costs for our sales, marketing, order management
and global supply chain management personnel. Sales and marketing expenses also
include the costs of programs aimed at increasing revenue, such as advertising,
trade shows and events, public relations and other market development programs.

Sales and marketing expenses increased due to the following:

                                                                                         Components of
                                                                                            % Change
                                                                                           2022-2021

Marketing spend related to campaigns, events and overall marketing efforts

                             5  %
Base compensation and related benefits                                                                  4
Incentive compensation, cash and stock-based                                                            3

Various individually insignificant items                                                                3
Total change                                                                                           15  %


General and Administrative

General and administrative expenses consist primarily of compensation and
contracted costs, travel expenses and related facilities costs for our finance,
facilities, human resources, legal, information services and executive
personnel. General and administrative expenses also include outside legal and
accounting fees, provision for bad debts, expenses associated with computer
equipment and software used in the administration of the business, charitable
contributions and various forms of insurance.

General and administrative expenses increased due to the following:

                                                                                         Components of
                                                                                            % Change
                                                                                           2022-2021
Professional and consulting fees                                                                        4  %
Incentive compensation, cash and stock-based                                                            4
Base compensation and related benefits                                                                  3
Charitable contributions                                                                                2

Charges related to cancellation of corporate events, net of recoveries

                            (2)

Various individually insignificant items                                                                1
Total change                                                                                           12  %

Professional and consulting fees increased from fiscal 2022 as compared to
fiscal 2021 primarily due to incurred transaction costs associated with our
planned acquisition of Figma.

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Non-Operating Income (Expense), Net

                                                                                        % Change
(dollars in millions)                             2022         2021         2020        2022-2021
Interest expense                                $ (112)      $ (113)      $ (116)            (1) %
Percentage of total revenue                         (1) %        (1) %        (1) %
Investment gains (losses), net                     (19)          16           13                **
Percentage of total revenue                             *            *            *
Other income (expense), net                         41            -           42                **
Percentage of total revenue                             *            *            *

Total non-operating income (expense), net $ (90) $ (97) $

  (61)            (7) %


_________________________________________

(*)  Percentage is less than 1%.
(**)  Percentage is not meaningful.

Interest Expense

Interest expense represents interest associated with our debt instruments.
Interest on our senior notes is payable semi-annually, in arrears, on February 1
and August 1.

Investment Gains (Losses), Net


Investment gains (losses), net consists principally of unrealized holding gains
and losses associated with our deferred compensation plan assets, and gains and
losses associated with our direct and indirect investments in privately held
companies.

Other Income (Expense), Net

Other income (expense), net consists primarily of interest earned on cash, cash
equivalents and short-term fixed income investments. Other income (expense), net
also includes realized gains and losses on fixed income investments and foreign
exchange gains and losses.

Other income (expense), increased during fiscal 2022 primarily due to increases
in interest income driven by higher average interest rates.

Provision for (Benefit from) Income Taxes


                                                                                          % Change
 (dollars in millions)                             2022         2021         2020         2022-2021
Provision for (benefit from) income taxes       $ 1,252       $ 883       $ (1,084)            42  %
Percentage of total revenue                           7  %        6  %          (8) %
Effective tax rate                                   21  %       15  %         (26) %

Our effective tax rate increased by approximately six percentage points during
fiscal 2022 as compared to fiscal 2021, primarily due to lower tax benefits
related to stock-based compensation in fiscal 2022.

Our effective tax rate for fiscal 2022 was the same as the U.S. federal
statutory tax rate primarily due to the impact of the U.S. federal research tax
credit, largely offset by state taxes.


During fiscal 2020, we completed intra-entity transfers of certain IP rights to
our Irish subsidiary in order to better align the ownership of these rights with
how our business operates. The transfers did not result in taxable gains;
however, our Irish subsidiary recognized deferred tax assets for the book and
tax basis difference of the transferred IP rights. As a result of these
transactions, we recorded deferred tax assets, net of valuation allowance, and
related tax benefits totaling $1.35 billion, based on the fair value of the IP
rights transferred. The tax-deductible amortization related to the transferred
IP rights is recognized over the period of economic benefit.

We recognize deferred tax assets to the extent that we believe these assets are
more likely than not to be realized based on evaluation of all available
positive and negative evidence. On the basis of this evaluation, we continue to
maintain a valuation allowance to reduce our deferred tax assets to the amount
realizable. The total valuation allowance was $402 million as of December 2,
2022, primarily related to certain state credits.

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We are a United States-based multinational company subject to tax in multiple
domestic and foreign tax jurisdictions. The current U.S. tax law subjects the
earnings of certain foreign subsidiaries to U.S. tax and generally allows an
exemption from taxation for distributions from foreign subsidiaries.

In the current global tax policy environment, the domestic and foreign governing
bodies continue to consider, and in some cases introduce, changes in regulations
applicable to corporate multinationals such as Adobe. As regulations are issued,
we account for finalized regulations in the period of enactment.

See Note 10 of our Notes to Consolidated Financial Statements for further
information regarding our provision for (benefit from) income taxes.

Accounting for Uncertainty in Income Taxes


The gross liabilities for unrecognized tax benefits excluding interest and
penalties were $321 million, $289 million and $201 million for fiscal 2022, 2021
and 2020, respectively. If the total unrecognized tax benefits as of December 2,
2022, December 3, 2021 and November 27, 2020 were recognized, $203 million, $199
million and $136 million would decrease the respective effective tax rates.

As of December 2, 2022 and December 3, 2021, the combined amounts of accrued
interest and penalties related to tax positions taken on our tax returns were
approximately $17 million and $22 million, respectively. These amounts were
included in long-term income taxes payable in their respective years.

The timing of the resolution of income tax examinations is highly uncertain as
are the amounts and timing of tax payments that are part of any audit settlement
process. These events could cause large fluctuations in the balance sheet
classification of our tax assets and liabilities. We believe that within the
next 12 months, it is reasonably possible that either certain audits will
conclude or statutes of limitations on certain income tax examination periods
will expire, or both. Although the timing of resolution, settlement and closing
of audits is not certain, it is reasonably possible that the underlying
unrecognized tax benefits may decrease by up to $25 million over the next 12
months.

Our future effective tax rates may be materially affected by changes in the tax
rates in jurisdictions where our income is earned, changes in jurisdictions in
which our profits are determined to be earned and taxed, changes in the
valuation of our deferred tax assets and liabilities, changes in or
interpretation of tax rules and regulations in the jurisdictions in which we do
business, or unexpected changes in business and market conditions that could
reduce certain tax benefits.

In addition, the United States and other countries and jurisdictions in which we
conduct business, including those covered by governing bodies that enact tax
laws applicable to us, such as the European Commission of the European Union,
could make changes to relevant tax, accounting or other laws and interpretations
thereof that have a material impact to us. These countries, governmental bodies
and intergovernmental economic organizations such as the Organization for
Economic Cooperation and Development, have or could make unprecedented
assertions about how taxation is determined and, in some cases, have proposed or
enacted new laws that are contrary to the way in which rules and regulations
have historically been interpreted and applied. In the current global tax policy
environment, any changes in laws, regulations and interpretations could
adversely affect our effective tax rates, cause us to respond by making changes
to our business structure, or result in other costs to us which could adversely
affect our operations and financial results.

Moreover, we are subject to the examination of our income tax returns by
domestic and foreign tax authorities. We regularly assess the likelihood of
outcomes resulting from these examinations to determine the adequacy of our
provision for income taxes and have reserved for potential adjustments that may
result from these examinations. Our policy is to record interest and penalties
related to unrecognized tax benefits in income tax expense. We believe our tax
estimates to be reasonable; however, we cannot provide assurance that the final
determination of any of these examinations will not have an adverse effect on
our financial position and results of operations.

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                        LIQUIDITY AND CAPITAL RESOURCES

Cash Flows

This data should be read in conjunction with our Consolidated Statements of Cash
Flows.

                                               As of
(in millions)                  December 2, 2022      December 3, 2021
Cash and cash equivalents     $          4,236      $          3,844
Short-term investments        $          1,860      $          1,954
Working capital               $            868      $          1,737
Stockholders' equity          $         14,051      $         14,797

A summary of our cash flows for fiscal 2022, 2021 and 2020 is as follows:


(in millions)                                              2022              2021              2020
Net cash provided by operating activities               $  7,838          $  7,230          $  5,727
Net cash used for investing activities                      (570)           (3,537)             (414)
Net cash used for financing activities                    (6,825)           (4,301)           (3,488)

Effect of foreign currency exchange rates on cash and
cash equivalents

                                             (51)              (26)                3
Net change in cash and cash equivalents                 $    392          $ 

(634) $ 1,828



Our primary source of cash is receipts from revenue. Our primary uses of cash
are our stock repurchase program as described below and general business
expenses including payroll, marketing and third-party hosting services. Other
sources of cash include proceeds from participation in the employee stock
purchase plan. Other uses of cash include business acquisitions, purchases of
property and equipment and payments for taxes related to net share settlement of
equity awards.

Cash Flows from Operating Activities


For fiscal 2022, net cash provided by operating activities of $7.84 billion was
primarily comprised of net income adjusted for the net effect of non-cash items.
The primary working capital sources of cash were increases in deferred revenue
driven by Digital Media and Digital Experience offerings, partially offset by
increases in trade receivables attributable to the timing of billings.

Cash Flows from Investing Activities


For fiscal 2022, net cash used for investing activities of $570 million was
primarily due to ongoing capital expenditures and business acquisitions.   See
Note 3 of our Notes to Consolidated Financial Statements for further information
regarding these acquisitions.

Cash Flows from Financing Activities


For fiscal 2022, net cash used for financing activities of $6.83 billion was
primarily due to payments for our common stock repurchases and taxes paid
related to the net share settlement of equity awards, offset in part by proceeds
from re-issuance of treasury stock mainly for our employee stock purchase plan.
See the section titled "Stock Repurchase Program" below.

Liquidity and Capital Resources Considerations

Our existing cash, cash equivalents and investment balances may fluctuate during
fiscal 2023 due to changes in our planned cash outlay.


Cash from operations could also be affected by various risks and uncertainties,
including, but not limited to, risks detailed in the section titled "Risk
Factors" in Part I, Item 1A of this report. Based on our current business plan
and revenue prospects, we believe that our existing cash, cash equivalents and
investment balances, our anticipated cash flows from operations and our
available credit facility will be sufficient to meet our working capital,
operating resource expenditure and capital expenditure requirements for the next
twelve months.

Our cash equivalent and short-term investment portfolio as of December 2, 2022
consisted of asset-backed securities, corporate debt securities, foreign
government securities, money market funds, municipal securities, time deposits,
U.S. agency

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securities and U.S. Treasury securities. We use professional investment
management firms to manage a large portion of our invested cash.


We expect to continue our investing activities, including short-term and
long-term investments, purchases of computer systems for research and
development, sales and marketing, product support and administrative staff, and
facilities expansion. Furthermore, cash reserves may be used to repurchase stock
under our stock repurchase program and to strategically acquire companies,
products or technologies that are complementary to our business.

On September 15, 2022, we entered into a definitive agreement under which we
intend to acquire Figma, Inc. ("Figma") for approximately $20 billion, comprised
of approximately half cash and half stock, subject to customary purchase price
adjustments. Approximately 6 million additional restricted stock units will be
granted to Figma's Chief Executive Officer and employees that will vest over
four years subsequent to closing. The transaction is subject to regulatory
approvals and customary closing conditions, and is expected to close in 2023. We
will be required to pay Figma a reverse termination fee of $1 billion if the
transaction fails to receive regulatory clearance, assuming all other closing
conditions have been satisfied or waived, or if it fails to close within 18
months from September 15, 2022. We expect to finance the cash portion of the
consideration using cash on hand and short-term debt instruments. While the
transaction is pending, at a minimum we expect to maintain share repurchases
sufficient to offset the dilution of equity issuances to our employees.

Revolving Credit Agreement


During 2022, we entered into a credit agreement (the "Revolving Credit
Agreement") with a syndicate of lenders, providing for a five-year $1.5 billion
senior unsecured revolving credit facility through June 30, 2027, which replaces
our previous five-year $1 billion senior unsecured revolving credit agreement
dated as of October 17, 2018. Subject to the agreement of lenders, we may obtain
up to an additional $500 million in commitments, for a maximum aggregate
commitment of $2 billion. As of December 2, 2022, there were no outstanding
borrowings under this credit agreement and the entire $1.5 billion credit line
remains available for borrowing.

Under the terms of our Revolving Credit Agreement, we are not prohibited from
paying cash dividends unless payment would trigger an event of default or if one
currently exists. We do not anticipate paying any cash dividends in the
foreseeable future.

Senior Notes


We have $4.15 billion senior notes outstanding, which rank equally with our
other unsecured and unsubordinated indebtedness. As of December 2, 2022, the
carrying value of our senior notes was $4.13 billion and our maximum commitment
for interest payments was $416 million for the remaining duration of our
outstanding senior notes. Interest is payable semi-annually, in arrears on
February 1 and August 1. Our senior notes do not contain any financial
covenants.   See Note 17 of our Notes to Consolidated Financial Statements for
further details regarding our debt.

During the first quarter of fiscal 2022, we reclassified the senior notes due
February 1, 2023 as current debt in our Consolidated Balance Sheets. As of
December 2, 2022, the carrying value of our current debt was $500 million, net
of the related discount and issuance costs. We intend to repay the current
portion of our debt on or before the due date.

Contractual Obligations


Our purchase obligations consist of agreements to purchase goods and services
entered into in the ordinary course of business. As of December 2, 2022, the
value of our non-cancellable unconditional purchase obligations was $6.09
billion, primarily relating to contracts with vendors for third-party hosting
and data center services.   See Note 16 of our Notes to Consolidated Financial
Statements for additional information regarding our purchase obligations.

We lease certain facilities and data centers under non-cancellable operating
lease arrangements that expire at various dates through 2032. As of December 2,
2022, the value of our obligations under operating leases was $548 million.

See Note 18 of our Notes to Consolidated Financial Statements for additional
information regarding our lease obligations.

Other


Our transition tax liability related to historical undistributed foreign
earnings, which was accrued as a result of the U.S. Tax Act, was approximately
$313 million as of December 2, 2022 and is payable in installments through
fiscal 2026. As we repatriate foreign earnings for use in the United States, the
distributions will generally be exempt from federal income taxes. In addition,
the U.S. Tax Act requires companies to capitalize and amortize research and
development expenditures starting fiscal 2023. If not modified, we anticipate an
adverse impact to our effective rates for income taxes paid, which will be
partially offset by the increase in the foreign-derived intangible income
deduction, for fiscal 2023 and beyond.

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The Inflation Reduction Act enacted on August 16, 2022 introduced new provisions
including a corporate book minimum tax effective for us beginning in fiscal 2024
and an excise tax on net stock repurchases made after December 31, 2022. We
continue to monitor developments and evaluate impacts, if any, of these
provisions to our results of operations and cash flows.

Stock Repurchase Program


To facilitate our stock repurchase program, designed to return value to our
stockholders and minimize dilution from stock issuances, we may repurchase our
shares in the open market or enter into structured repurchase agreements with
third parties. In December 2020, our Board of Directors granted authority to
repurchase up to $15 billion in our common stock through the end of fiscal 2024.

During fiscal 2022, we repurchased a total of 15.7 million shares, including
approximately 10.4 million shares at an average price of $375.03 through
structured repurchase agreements entered into during fiscal 2021 and fiscal
2022, as well as 5.3 million shares at an average purchase price of $451.55
through an accelerated share repurchase agreement entered into during the first
quarter of fiscal 2022.

During the fourth quarter of fiscal 2022, we entered into a structured stock
repurchase agreement with a large financial institution whereupon we provided
them with a prepayment of $1.75 billion. As of December 2, 2022, $583 million of
prepayment remained under our outstanding structured stock repurchase agreement.

Subsequent to December 2, 2022, as part of the December 2020 stock repurchase
authority, we entered into an accelerated share repurchase agreement with a
large financial institution whereupon we provided them with a prepayment of $1.4
billion and received an initial delivery of 3.2 million shares, which represents
approximately 75% of our prepayment. Upon completion of the $1.4 billion
accelerated share repurchase agreement, $5.15 billion remains under our December
2020 authority.

See section titled ” Market for Registrant’s Common Equity, Related
Stockholder Matters and Issuer Purchases of Equity Securities ” in Part
I I , Item 5 of this report for stock repurchases during the quarter ended

December 2, 2022 and Note 14 of our Notes to Consolidated Financial
Statements for further details regarding our stock repurchase program.

Indemnifications


In the ordinary course of business, we provide indemnifications of varying scope
to customers and channel partners against claims of intellectual property
infringement made by third parties arising from the use of our products and from
time to time, we are subject to claims by our customers under these
indemnification provisions. Historically, costs related to these indemnification
provisions have not been significant and we are unable to estimate the maximum
potential impact of these indemnification provisions on our future results of
operations.

To the extent permitted under Delaware law, we have agreements whereby we
indemnify our officers and directors for certain events or occurrences while the
officer or director is or was serving at our request in such capacity. The
indemnification period covers all pertinent events and occurrences during the
officer's or director's lifetime. The maximum potential amount of future
payments we could be required to make under these indemnification agreements is
unlimited; however, we have director and officer insurance coverage that reduces
our exposure and enables us to recover a portion of any future amounts paid.

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